Our Story

Our Brand

Simple & Dainty is a sustainable jewelry brand committed to handcrafting dainty & minimal jewelry that's perfect for everyday wear, without breaking the bank. We strive to create essential layering pieces with our classic & timeless designs. Our pieces are simple, yet delicate and feminine.


Our Promise

  • We use high quality, sustainable materials that can last the wear and tear of everyday life without having to pay an arm and a leg. Gold filled and sterling silver are very durable - they can last a lifetime with proper care, and they don’t have the hefty price tag associated with solid gold. They also are hypoallergenic for those with skin sensitivities!
  • We are a sustainable brand. Our manufacturers use recycled gold and silver, and we also use recyclable packaging. We try to be as environmentally friendly as possible. Read more about our sustainability here.

  • We are against fast fashion. We don’t believe in making cheap jewelry that will only last a few wears. With that said, handmade does take time. Please see our shipping policy to see current processing times.

  • Our jewelry is made for wearing everyday (unless otherwise stated - like Ethiopian opals). The jewelry may get dull with time but you can easily polish it up with a quick wash (mild soap and warm water) or a polishing cloth. Read more about the different types of gold jewelry to see why we use gold filled & vermeil.


Our Beginning

The idea of Simple & Dainty stemmed from my passion for jewelry - I loved layering necklaces, but as a poor recent graduate of university, I couldn’t afford the best quality so I bought cheap jewelry instead. To my surprise, they turned my neck green! That's actually how Simple & Dainty started. I created Simple & Dainty as a jewelry line that can withstand everyday wear, while also being affordable. It started as a small project to create dainty pieces for friends, family, and myself. Over the past years, it started growing more than I had ever imagined!

Now, we've sold pieces all over the world! All of our pieces are created with love in our little studio in San Francisco, CA. We are committed to handcrafting dainty & minimal jewelry, perfect for everyday wear. We couldn’t do this without all the support from our friends, family, and customers - whether it be encouraging words or a purchase. Thank you for helping us get to where we are today!

♡ Cindy